Poetry publishing is an odd business at the best of times. But yesterday’s unusual exchange with a customer was of the kind that makes the more difficult parts worthwhile.
In the late morning I received a call from what looked like a local number. A reader was looking for a book from the Dedalus backlist. She had, she explained, already been in touch with a major book chain in the city who told her they’d be happy to order it for her but it might take a while.
(For reasons that make little sense to anyone outside of the book trade – and to few inside – some larger bookshop chains manage orders through UK HQs which means that, though Dedalus Towers (ahem) could despatch a copy in the post and have it anywhere in the city, or the country, overnight, we’d first have to wait for an official order (from HQ) to be sent to our distributor, who would then have to order the book from us in turn. Sometimes it’s hard to credit how complicated the world has become.
Anyway, having thanked our caller for going to the trouble of finding the publisher (i.e. ourselves) online, I checked to see that she was indeed in the general area, and, discovering that she was barely a mile distant, offered to drop her over a copy of the book in question later in the day.
‘Oh that would be great,’ she said, delighted at her good fortune. ‘It’s for a friend who is visiting this week. But how will I pay you?’
While I wondered about the kerfuffle of powering up the credit card reader for a single sale, and whether it wasn’t a better and nobler thing to make this the morning’s random act of kindness, she seemed to sense my hesitation and jumped in.
‘Do you like jam?’ she asked brightly. ‘Home-made jam?’
‘I love it,’ I said.
A half hour later I was in a beautifully managed front garden about a mile from base camp, discussing a number of apparently unconnected matters with a perfectly charming perfect stranger: among them the growing of berries and the ‘rolling boil’ necessary to transform the freshly picked fruit into jam …
At last we finished up, as you do on a good day in the world, by exchanging poems for jam, a reminder perhaps of how the making of each is itself a vote of confidence in the local ecology.
– Pat Boran, 18/08/2020